Chris Hemsworth’s first fully-owned digital series, “Azza & Zoc Do Earth,” has surpassed 11 million views on YouTube within its first month. The six-episode travel and wellness show, produced by Hemsworth’s media company Wild State, follows his friends exploring global health practices. The rapid viewership growth, with a majority of viewers new to Hemsworth’s channel, signals a successful expansion of the actor’s content strategy beyond traditional Hollywood projects.
A Celebrity Venture into Original Digital Content
The series represents a strategic move by Chris Hemsworth and his Wild State co-founder Ben Grayson into premium, YouTube-first storytelling. Featuring Hemsworth’s longtime friends Aaron “Azza” Grist and Luke Zocchi, the half-hour episodes travel from Chicago to Bali, highlighting different brand collaborations in each location. The overall presenting partner for the show is Atmos Rewards, the loyalty program for Alaska and Hawaiian Airlines.
Audience Data Reveals Broad Reach Beyond Core Fans
Viewership metrics indicate the show’s appeal extends past Hemsworth’s established fanbase. Notably, 54% of viewers were new to his YouTube channel, and 96% were non-subscribers. The series generated 32,000 hours of watch time, with over 70% of viewing occurring on connected TV devices. The audience demographic is 60% male and 40% female, with 90% of viewership coming from the United States.
Wild State Expands Its Content Ecosystem
Wild State, the media company behind the series, is leveraging Hemsworth’s significant social media following—over 100 million globally—to build its channel. Since launching a year ago, the channel has gained 600,000 subscribers and 38 million views, a figure that jumps to 142 million when including collaborations with other celebrities. The company also creates content for major film releases like “Furiosa” and the upcoming “Avengers” films.
Expert Analysis: "This viewership data demonstrates the effective leveraging of a major star’s brand into owned digital content, reaching audiences directly on their preferred platforms," explained Fara Taylor, Head of Brand at Wild State. A neutral, fact-based analysis strictly derived from the provided information, without speculation or external context.
Conclusion:
The strong initial performance of “Azza & Zoc Do Earth” validates Wild State’s model of creating authentic, brand-integrated travel and wellness content. With discussions for a second season underway, the series marks a significant step for Hemsworth in building a direct-to-consumer media presence outside the conventional studio system.
